Holistic Blog Coach

Practical Blogging Advice for Holistic Business Owners, Practitioners and Healers

3 Secrets of the Holistic Blogger

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“I know I should, but I really don’t know how to start,” is what many holistic business owners tell me when I ask if they have a blog for their business.

 

  Others tell me that they don’t really understand the concept, that it seems too complicated or that they would feel fake or sales-y if they had a blog.

Other concerns run the gamut from not trusting their own voice and writing style to worrying that they don’t have anything useful to say. 

When I first encountered the idea of blogging I was intrigued, but I couldn’t figure out the “rules.”  (I’m a form-filling-out, rules type of a gal, I guess.)  I wanted to know for sure what the POINT was of having a blog.  Was it just a diary that I wrote on the world wide web?  Would I be expected to share my deep thoughts and random musings with the world (or no one, depending on who showed up). 

Since the summer of 2004, when I posted my first entry on my very first blog, I’ve learned three secrets to the medium of blogging. Here they are:

The first secret I’m going to share with you about blogging is this — there are no rules.  Or rather, the only rules that matter are those that you create and endorse.  So before you go too far down the blogging rabbithole, I encourage you to think things through.  This shouldn’t be rocket-science, or a newsflash, but you’ve got to have a plan — a rough outline before you begin.  Sure, it’s your blog, it’s your business and it’s your life.  You’re definitely going to change as time goes on so it’s fine to let your blog reflect your growth and development. 

The second secret is that your blog is going to change.  Just make sure you’re on the front end of the curve as you watch your organic growth.  This isn’t a stagnant sales page or flyer you’ve got, no, it’s a daily (or weekly) look into your world and your business.  You’ll get clearer on your target and your niche and you’ll respond to reader inquries, requests and feedback.  All that is going to help you take your blog down the next logical road.  The point here, is be aware of the need to be organic, without switching your tone, your look and your message too randomly.  You’ll want to be clear about your message and your goals for your blog from the beginning — why not share them with your readers?  Let them help you get where you’re going.  Remember, you’re a holistic entrepreneur — you treat the whole of a situation – letting the client guide you to where they most need you.  Your blog will do the same thing, if you’re willing to listen.

My favorite secret is this: it’s supposed to be fun.  I started blogging because I wanted to have fun.  I also wanted exposure for my businesses and to fine tune my writing.  By creating a publication schedule and holding myself accountable, I managed to create a regular practice of writing.  But I let myself have fun while I’m writing.  The deadlines help me to not take myself so seriously.  Sometimes there are typos, sometimes I fret over the post I just published, but in the end, consistently showing up and creating a forum to share and connect through writing has been more fun than I expected.  It’s gotten so the whole family is involved — my partner and his kids often remind me to take the camera on our outings because “you may want to put pictures on the blog!”  What’s more fun than including those I love in what I do for a living?

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Written by Peggie

October 21, 2008 at 10:48 am

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